Speakers

An invasion of novices. Foreign hotel brands are penetrating the Polish market. How will they affect the industry?

In Poland, hotel chains account for about 20 per cent of all hotels. Domestic and foreign operators see an opportunity to expand their presence there. An economic gap, new directions, concepts going beyond the existing standards in the sphere of design or spatial arrangement, and also a combination of functions – for instance, with co-working: What kinds of projects stand the best chance of success? Which locations are attractive? Who is afraid, or how the growth in supply of new facilities will affect the performance of existing hotels.