Speakers

New consumers, new needs. How have shopping malls been changing to attract the “home bird” generation?

Shopping malls no longer want to be shopping centres. Apart from shopping full of experience and modern technologies, they offer: cinemas, bowling, gyms, extensive food courts. Investors invest in such spectacular ideas as: a Ferris wheel, rain forest, sea lions in a lake, ski slopes, wedding chapels, ... What will the new dimension in shopping malls be?